Missouri Valley Conference And Gray Media Announce Multi-Year Partnership To Produce And Distribute MVC Basketball Games Starting In 2024-25, Covering 22 Gray Media Markets Across Six States And Additional Markets Through Third-Party Broadcast Partners
Portfolio Pulse from Benzinga Newsdesk
The Missouri Valley Conference (MVC) and Gray Media have announced a multi-year partnership to produce and distribute MVC basketball games starting in the 2024-25 season. This partnership will cover 22 Gray Media markets across six states and additional markets through third-party broadcast partners.
September 12, 2024 | 3:02 pm
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Gray Media has entered a multi-year partnership with the Missouri Valley Conference to produce and distribute basketball games starting in 2024-25, expanding its sports broadcasting reach.
The partnership with MVC enhances Gray Media's sports broadcasting portfolio, potentially increasing viewership and advertising revenue. This positive development is likely to have a favorable impact on GTN's stock price in the short term.
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