Canada's Largest Cannabis Retailer High Tide Partners To Bring Marijuana Offerings To Events
Portfolio Pulse from Nina Zdinjak
High Tide Inc., Canada's largest cannabis retailer, has partnered with Positive Intent Events to expand its cannabis offerings to events, following Alberta's decision to allow cannabis pop-up stores at adult-only festivals. This joint venture aims to leverage High Tide's market share and innovative discount club model in the nascent cannabis hospitality sector.

September 11, 2024 | 6:31 pm
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High Tide Inc. has entered a joint venture with Positive Intent Events to expand cannabis offerings at adult-only events in Canada. This move follows regulatory changes in Alberta and aims to capitalize on High Tide's market share and innovative retail model.
The partnership with Positive Intent Events allows High Tide to enter the cannabis hospitality sector, potentially increasing its market share and revenue. The regulatory change in Alberta supports this expansion, making it a significant development for the company.
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