News Corp Considered Moving Away From Google's Ad Tools In 2017, But Estimated A Loss Of At Least $9M In Ad Revenue, Former Executive Testifies At Google's Antitrust Trial In Virginia
Portfolio Pulse from Benzinga Newsdesk
In 2017, News Corp considered moving away from Google's ad tools but estimated a potential loss of at least $9 million in ad revenue, as revealed by a former executive during Google's antitrust trial in Virginia.
September 10, 2024 | 6:50 pm
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News Corp considered moving away from Google's ad tools in 2017, estimating a potential $9M loss in ad revenue. This decision was discussed during Google's antitrust trial.
The news highlights a past strategic consideration by News Corp regarding its advertising tools, which could have impacted its revenue. However, since this is historical information and not a current decision, the immediate impact on stock price is neutral.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80