Beyond Inc. Launches Global Licensing Program, Starting With Bed Bath & Beyond Brand, Program Will Be International In Scope And Is Designed To Bring The Brand To Consumers In Multiple Ways
Portfolio Pulse from Benzinga Newsdesk
Beyond Inc. (NYSE:BYON) has launched a global licensing program for the Bed Bath & Beyond brand, aiming to expand its reach internationally through product licensing and store agreements. The program includes a licensing agreement with PEM America for home textiles and plans for stores in Mexico and other markets.
September 10, 2024 | 3:00 pm
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Beyond Inc. has initiated a global licensing program for the Bed Bath & Beyond brand, including a deal with PEM America for home textiles and plans for international store expansion.
The launch of a global licensing program is a strategic move to expand the Bed Bath & Beyond brand internationally, potentially increasing revenue streams through new product lines and store openings. The partnership with PEM America and plans for stores in Mexico and other markets highlight significant growth opportunities.
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