Huawei Targets iPhone's Premium Market with $2,800 Foldable Mate XT Launch: Report
Portfolio Pulse from Anusuya Lahiri
Huawei is launching its new trifold smartphone, Mate XT, priced at over $2,800, aiming to capture Apple's premium market share. The launch coincides with Apple's iPhone 16 release. Huawei's Mate XT features advanced AI capabilities and has already received over 4 million pre-orders.
September 10, 2024 | 1:09 pm
News sentiment analysis
Sort by:
Descending
NEGATIVE IMPACT
Apple faces competition from Huawei's new Mate XT, a premium foldable smartphone priced at $2,800, which aims to capture market share from Apple's iPhone. The launch coincides with Apple's iPhone 16 release.
Huawei's Mate XT is directly targeting Apple's premium market segment with its high price and advanced features. The timing of the launch alongside the iPhone 16 could impact Apple's market share, especially given the high pre-order numbers for Huawei's device.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80