Grand Theft Auto 6 Licensing Dispute: Martyn Ware Slams Rockstar's 'Extremely Low' $7,500 Offer
Portfolio Pulse from Franca Quarneti
Martyn Ware, co-founder of Heaven 17, rejected Rockstar Games' $7,500 offer to license the song 'Temptation' for Grand Theft Auto 6, criticizing the offer as undervaluing the song's contribution. Rockstar, a subsidiary of Take-Two Interactive, is known for its impactful game soundtracks.
September 09, 2024 | 5:54 pm
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Take-Two Interactive's subsidiary, Rockstar Games, faces criticism from Martyn Ware for offering a low licensing fee for a song in GTA 6. This could impact investor perception of the company's valuation of music contributions.
The news highlights a potential undervaluation of music contributions by Rockstar Games, a subsidiary of Take-Two Interactive. While this may not directly impact short-term stock prices, it could influence investor sentiment regarding the company's approach to partnerships and content valuation.
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