OptimizeRx Launches Micro-Neighborhood Targeting, Offered On The Co's Dynamic Audience Activation Platform, Further Unifing Outreach To Patient And Provider Audiences Via The Incorporation Of Brand Eligibility Signals To Consumer Marketing
Portfolio Pulse from Benzinga Newsdesk
OptimizeRx Corp. has launched Micro-Neighborhood Targeting on its Dynamic Audience Activation Platform, enhancing outreach to patients and healthcare providers by incorporating brand eligibility signals. This aims to improve communication in healthcare marketing.
September 09, 2024 | 4:04 pm
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OptimizeRx has introduced Micro-Neighborhood Targeting on its Dynamic Audience Activation Platform, enhancing its marketing capabilities for life sciences companies. This innovation aims to improve communication between patients and healthcare providers.
The launch of Micro-Neighborhood Targeting on OptimizeRx's platform represents a significant enhancement in its service offering, likely to attract more life sciences companies seeking advanced marketing solutions. This could positively impact OPRX's stock price in the short term.
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