Kendrick Lamar To Perform Super Bowl LIX Halftime: Could Apple, Fox And Universal Music Get A Boost?
Portfolio Pulse from Chris Katje
Kendrick Lamar will perform at the Super Bowl LIX Halftime Show, potentially boosting Apple, Fox, and Universal Music. The event, broadcast by Fox, could increase viewership and ad rates. Apple's partnership with the NFL may enhance its music features, while Universal Music could benefit from Lamar's music sales.
September 09, 2024 | 3:05 pm
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POSITIVE IMPACT
Apple's partnership with the NFL for the Super Bowl Halftime Show could enhance its music features and boost subscriber engagement, especially with Kendrick Lamar's performance.
Apple's involvement in the Super Bowl Halftime Show, especially with a high-profile artist like Kendrick Lamar, can drive engagement with its music services, potentially increasing subscriptions and viewership.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Fox will broadcast Super Bowl LIX, potentially increasing viewership and advertisement rates due to Kendrick Lamar's halftime performance.
The Super Bowl is a major event for Fox, and a popular halftime performer like Kendrick Lamar can attract more viewers, enhancing ad revenue and viewership metrics.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Universal Music, associated with Kendrick Lamar's albums, could see increased music sales and streaming around the Super Bowl Halftime Show.
Kendrick Lamar's performance at the Super Bowl Halftime Show can lead to a spike in music sales and streaming, benefiting Universal Music, which is associated with his albums.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60