How Google, AI And Digital Marketing Are Changing Weed Retailing For Good, How You Can And Should Adapt
Portfolio Pulse from Nicolás Jose Rodriguez
The article discusses how digital marketing tools, particularly those offered by Google, are transforming the cannabis retail industry. Google Analytics and Google Maps are highlighted for their role in enhancing visibility, customer insights, and targeted marketing. AI and marketing automation tools like HubSpot and MailChimp are also emphasized for their efficiency in personalizing campaigns and streamlining workflows.
September 06, 2024 | 4:35 pm
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Google's tools like Google Analytics and Google Maps are crucial for cannabis retailers to enhance visibility, customer insights, and targeted marketing, despite restrictions on direct cannabis advertising.
Google's tools are essential for cannabis retailers to optimize their digital presence and marketing strategies. Although direct advertising of cannabis is restricted, the use of analytics and local SEO can significantly enhance a retailer's market position, potentially increasing demand for Google's services.
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IMPORTANCE 70
RELEVANCE 80