Dallas Mavericks Sign Multi-Year Broadcast Deal With TEGNA To Air Games For Free To 10M Viewers Across Texas
Portfolio Pulse from Benzinga Newsdesk
The Dallas Mavericks have signed a multi-year broadcast deal with TEGNA, allowing their games to be aired for free to 10 million viewers across Texas. This partnership could enhance TEGNA's viewership and advertising revenue.
September 06, 2024 | 1:01 pm
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TEGNA has entered a multi-year deal with the Dallas Mavericks to broadcast games for free to 10 million viewers in Texas. This could increase TEGNA's viewership and advertising revenue.
The partnership with the Dallas Mavericks is likely to increase TEGNA's viewership significantly, as the games will be broadcasted for free to a large audience. This can lead to higher advertising revenue, positively impacting TEGNA's financial performance.
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