Build-A-Bear Workshop Inks Exclusive Multi-year Deal With Super Bowl LVIII Champion Kansas City Chiefs
Portfolio Pulse from Benzinga Newsdesk
Build-A-Bear Workshop has signed an exclusive multi-year partnership with the Kansas City Chiefs, the Super Bowl LVIII champions. This deal is expected to enhance Build-A-Bear's brand visibility and potentially boost sales through exclusive merchandise collaborations.
September 05, 2024 | 9:38 pm
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Build-A-Bear Workshop has entered into a multi-year exclusive partnership with the Kansas City Chiefs, which could enhance brand visibility and drive sales through exclusive merchandise.
The partnership with a high-profile team like the Kansas City Chiefs, especially as Super Bowl champions, is likely to increase Build-A-Bear's brand exposure. This could lead to higher sales through exclusive merchandise, positively impacting BBW's stock price in the short term.
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