"Amazon Nears Major Deal To Broadcast NBa, MLB And NHL Games On Prime Streaming; In Late-Stage Talks For A Contract To Livestream On Amazon Prime This Coming Season All The Bally Sports Broadcasts Of 13 NBA Franchises, As Well As 5 MLB Teams And 9 NHL Teams" - NY Post
Portfolio Pulse from Benzinga Newsdesk
Amazon is in late-stage talks to secure a deal to livestream NBA, MLB, and NHL games on its Prime platform. This includes broadcasts of 13 NBA franchises, 5 MLB teams, and 9 NHL teams, potentially expanding Amazon's sports streaming portfolio significantly.

September 05, 2024 | 3:54 pm
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NEGATIVE IMPACT
Sinclair Broadcast Group, which owns Bally Sports, may be impacted by Amazon's potential deal to stream NBA, MLB, and NHL games, as it could affect their traditional broadcasting model.
As Amazon moves to stream games traditionally broadcast by Bally Sports, Sinclair Broadcast Group may face challenges in maintaining viewership and advertising revenue, potentially impacting its financial performance.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Amazon is nearing a deal to stream NBA, MLB, and NHL games on Prime, which could significantly enhance its sports streaming offerings and attract more subscribers.
The deal to stream major sports leagues on Prime could attract more subscribers and increase engagement on the platform, positively impacting Amazon's revenue and market position in the streaming industry.
CONFIDENCE 95
IMPORTANCE 85
RELEVANCE 90