Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With Parental Supervision
Portfolio Pulse from Benzinga Newsdesk
Life360 has launched a new advertising platform in the U.S., focusing on privacy-first targeting using family insights and location data. Uber is a key partner, offering targeted ads and integrated transportation options for teens with parental supervision.
September 05, 2024 | 3:19 pm
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Life360 has launched a new advertising platform in the U.S., leveraging family insights and location data for privacy-first targeting. Uber is a key partner, enhancing the platform's appeal.
The launch of a new advertising platform with a major partner like Uber is likely to enhance Life360's market position and attract more advertisers, potentially boosting revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Uber partners with Life360 on a new advertising platform, offering targeted ads and integrated transportation options for teens, enhancing its service offerings.
Uber's partnership with Life360 could enhance its brand visibility and attract more users, especially parents and teens, potentially increasing its user base and revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80