Black Rifle Coffee Inks Long-term Sales And Distribution Agreement With Keurig Dr Pepper For New Line Of Ready-To-Drink Black Rifle Energy Beverages; Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Black Rifle Coffee has signed a long-term sales and distribution agreement with Keurig Dr Pepper for its new line of ready-to-drink energy beverages. KDP will distribute these products nationwide, enhancing retail availability and market share.
September 05, 2024 | 11:04 am
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POSITIVE IMPACT
Black Rifle Coffee's partnership with Keurig Dr Pepper for distributing its new energy drinks is likely to increase its market presence and sales.
The partnership with KDP, a major distributor, will likely enhance BRCC's market reach and sales for its new energy drink line, positively impacting its stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Keurig Dr Pepper's agreement to distribute Black Rifle Coffee's new energy drinks could strengthen its product portfolio and distribution network.
By distributing BRCC's energy drinks, KDP can enhance its product offerings and leverage its distribution network, potentially benefiting its stock.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70