Ford To Show Advertisements Inside Vehicles Based On Where You're Driving? New Patent Could Make Targeted Ads A Reality
Portfolio Pulse from Chris Katje
Ford Motor Company has filed a new patent for an in-vehicle advertising system that targets ads based on a driver's destination and conversations. The system uses GPS, location, and audio signals to select ads, potentially changing the in-car advertising experience.
September 04, 2024 | 9:17 pm
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POSITIVE IMPACT
Ford's new patent for an in-vehicle advertising system could change the way ads are experienced by drivers and passengers. This innovation may enhance Ford's revenue streams if implemented.
The patent indicates Ford's interest in innovative advertising solutions, which could lead to new revenue streams if successfully implemented. This aligns with Ford's history of filing patents for new technologies, suggesting a potential positive impact on its stock.
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IMPORTANCE 70
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