Vivid Seats Announces Exclusive Multiyear Media Partnership With I Am Athlete, Includes Exclusive Content Featuring Athletes And Celebrities, Advertising And Sponsorship Rights, And Live Event Experiences
Portfolio Pulse from Benzinga Newsdesk
Vivid Seats Inc. (NASDAQ:SEAT) has announced a multiyear media partnership with I Am Athlete, founded by Brandon Marshall. The deal includes exclusive content, advertising rights, and live event experiences, launching with the 2024 NFL Season.

September 04, 2024 | 12:20 pm
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Vivid Seats has entered a strategic partnership with I Am Athlete, enhancing its media presence with exclusive content and live events, potentially boosting brand visibility and customer engagement.
The partnership with I Am Athlete is likely to enhance Vivid Seats' brand visibility and customer engagement through exclusive content and live events. This could lead to increased ticket sales and market presence, positively impacting SEAT's stock price in the short term.
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