Grocery Outlet Plans Official Launch Of Its New Private Label Program, GO Brands
Portfolio Pulse from Benzinga Newsdesk
Grocery Outlet is launching a new private label program called GO Brands, featuring products under SimplyGO, GO Home & Haven, and GO Paw & Pamper. The rollout begins this month with 100 new SKUs by year-end.
September 03, 2024 | 8:15 pm
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Grocery Outlet is launching a new private label program, GO Brands, which includes SimplyGO, GO Home & Haven, and GO Paw & Pamper. This initiative could enhance product offerings and attract more customers.
The launch of a new private label program can increase customer interest and sales, potentially boosting Grocery Outlet's market position and financial performance. The introduction of 100 new SKUs by year-end indicates a significant expansion in product offerings.
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