'Outside Acquires MapMyFitness Apps From Under Armour' - Axios
Portfolio Pulse from Benzinga Newsdesk
Outside has acquired MapMyFitness apps from Under Armour, marking a significant move for Outside's CEO Robin Thurston, who originally founded MapMyFitness. This acquisition will enhance Outside's digital platform, increasing its paid subscribers and expanding its user base significantly.
September 03, 2024 | 4:11 pm
News sentiment analysis
Sort by:
Descending
NEUTRAL IMPACT
Under Armour has sold its MapMyFitness suite of apps to Outside, which may impact its digital strategy and focus on core athletic apparel and footwear business.
The sale of MapMyFitness apps suggests Under Armour is divesting from non-core digital assets, which could streamline its focus on athletic apparel and footwear. However, the immediate financial impact is unclear, leading to a neutral short-term price direction.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80