Freshpet Names Nicki Baty As COO, Effective September 1, 2024; Scott Morris Will Continue To Help Lead Company As President And Co-founder
Portfolio Pulse from Benzinga Newsdesk
Freshpet has appointed Nicki Baty as the new Chief Operating Officer, effective September 1, 2024. Scott Morris will continue his role as President and Co-founder. Baty's commercial responsibilities will be limited to certain channels until May 10, 2025.
September 03, 2024 | 12:05 pm
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Freshpet has announced Nicki Baty as the new COO, effective September 1, 2024. This leadership change may influence the company's strategic direction, especially in the Mass, Grocery, and Club channels.
The appointment of a new COO can signal potential strategic shifts, especially with Baty's focus on specific channels. However, the impact on stock price is uncertain until her strategies are clearer.
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