Bud Light Taps Anti-Woke Comedian For College Football Ad: Can Shane Gillis Help Beer Brand Win Back Conservative Consumers?
Portfolio Pulse from Chris Katje
Anheuser-Busch InBev (NYSE:BUD) is attempting to win back conservative consumers with a new Bud Light ad campaign featuring comedian Shane Gillis, targeting college football fans. This move follows a previous boycott due to a controversial partnership with trans activist Dylan Mulvaney.
August 30, 2024 | 8:17 pm
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Anheuser-Busch InBev is launching a new Bud Light ad campaign featuring comedian Shane Gillis to appeal to conservative consumers and college football fans, following a previous boycott.
The new ad campaign featuring Shane Gillis is a strategic move to appeal to conservative consumers and college football fans, potentially reversing the negative impact of the previous boycott. The choice of Gillis, known for his controversial humor, aligns with the target audience's preferences, which could positively influence Bud Light's market share.
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