Reported Thursday August 29, 2024, "The Trade Desk is building its own smart TV OS" - Lowpass
Portfolio Pulse from Benzinga Newsdesk
The Trade Desk is developing its own smart TV operating system to compete with Roku, Google, and Amazon. The OS aims to offer better revenue sharing and customization options for hardware makers. The move is part of The Trade Desk's strategy to expand its presence in the connected TV advertising market.
August 30, 2024 | 3:24 pm
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The Trade Desk is developing a smart TV OS to compete with major players like Roku, Google, and Amazon. This move could enhance its position in the connected TV advertising market.
The Trade Desk's entry into the smart TV OS market could increase its influence in the connected TV advertising space, offering better revenue sharing and customization to hardware makers. This strategic move aligns with its goal to expand in the lucrative smart TV ad market.
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