Arrow Electronics And Citrix Announce Strategic Distribution Agreement; Arrow To Handle Sales, Marketing, And Technical Support For Service Provider Channel Partners With Fewer Than 2,000 Citrix Licenses In North America And Europe Starting October 1, 2024
Portfolio Pulse from Benzinga Newsdesk
Arrow Electronics and Citrix have announced a strategic distribution agreement. Arrow will manage sales, marketing, and technical support for Citrix's service provider channel partners with fewer than 2,000 licenses in North America and Europe, starting October 1, 2024.
August 29, 2024 | 2:10 pm
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Arrow Electronics has entered a strategic distribution agreement with Citrix, which will see Arrow handling sales, marketing, and technical support for Citrix's smaller service provider partners in North America and Europe.
The agreement with Citrix positions Arrow Electronics to expand its market reach and enhance its service offerings, potentially leading to increased revenue. The focus on smaller service providers could open new business opportunities and strengthen Arrow's presence in North America and Europe.
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