Reported Earlier, 'ESPN And USTA Extend Relationship With New 12-Year Agreement' - ESPN
Portfolio Pulse from Benzinga Newsdesk
ESPN and the USTA have extended their partnership with a new 12-year agreement, making ESPN the exclusive broadcaster of the US Open through 2037. The deal includes expanded streaming rights and coverage, with ESPN focusing on production for over 260 hours of annual coverage. The agreement also extends ESPN's rights in Latin America, the Caribbean, and Canada.
August 28, 2024 | 7:34 pm
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The Walt Disney Company, owner of ESPN, has secured a 12-year extension with the USTA for exclusive US Open broadcasting rights. This deal enhances ESPN's streaming and coverage capabilities, potentially boosting viewership and advertising revenue.
The extension of the US Open broadcasting rights solidifies ESPN's position in tennis broadcasting, likely increasing viewership and advertising revenue. The expanded streaming rights and coverage could attract more subscribers to ESPN+, benefiting Disney's overall media strategy.
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