There's A $129 Barbie Phone Generating Tons Of Buzz — Is It Worth The Pink Hype?
Portfolio Pulse from Ananya Gairola
HMD Global and Mattel Inc. have partnered to launch a Barbie-themed flip phone, coinciding with Barbie's 65th anniversary and the success of the Barbie movie. The phone, priced at $129 in the U.S., is designed for basic communication and features a retro design.
August 28, 2024 | 4:55 am
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Mattel Inc. has partnered with HMD Global to launch a Barbie-themed flip phone, leveraging the Barbie brand's popularity and the recent success of the Barbie movie.
The partnership with HMD Global to release a Barbie-themed phone aligns with Mattel's strategy to capitalize on the Barbie brand's popularity, especially following the successful Barbie movie. This could positively impact Mattel's brand visibility and sales.
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