Choice Hotels Announces First Contract Awarded Under Reintroduced SOAR Program To Support Hotel Ownership Opportunities
Portfolio Pulse from Benzinga Newsdesk
Choice Hotels International, Inc. (NYSE:CHH) has awarded its first contract under the reintroduced SOAR program, aimed at supporting hotel ownership for underrepresented entrepreneurs. The contract involves converting two hotels in Georgia to the Suburban Studios brand.
August 27, 2024 | 1:33 pm
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Choice Hotels International has awarded its first contract under the SOAR program, which supports hotel ownership for underrepresented entrepreneurs. This involves converting two hotels in Georgia to the Suburban Studios brand.
The announcement of the first contract under the SOAR program is a positive development for Choice Hotels, as it demonstrates the company's commitment to supporting underrepresented entrepreneurs. This could enhance the company's reputation and potentially lead to increased business opportunities.
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