Chipotle Tests New Honey Chicken Menu Item In Nashville And Sacramento, Featuring Spicy Chipotle Peppers And Sweet Honey, After Achieving Highest Marks In Consumer Taste Tests
Portfolio Pulse from Benzinga Newsdesk
Chipotle is testing a new Honey Chicken menu item in Nashville and Sacramento, which combines spicy chipotle peppers with sweet honey. This follows high consumer taste test ratings.
August 27, 2024 | 12:11 pm
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POSITIVE IMPACT
Chipotle is introducing a new Honey Chicken menu item in select locations, which could attract more customers and boost sales if successful.
The introduction of a new menu item that has already received high marks in taste tests suggests potential for increased customer interest and sales. Testing in specific markets indicates a strategic approach to gauge consumer response before a wider rollout.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 90