Amazon Rolls Out AI Shopping Assistant In India, Nearly A Year Behind Walmart-Backed Flipkart
Portfolio Pulse from Ananthu C U
Amazon has launched its AI shopping assistant, Rufus, in India, following its introduction in the US. This move is part of Amazon's strategy to enhance its services with generative AI features, competing with other tech giants.
August 27, 2024 | 6:55 am
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Amazon has launched its AI shopping assistant, Rufus, in India, expanding its generative AI capabilities. This strategic move aims to enhance customer experience and compete with tech giants.
The launch of Rufus in India represents Amazon's continued investment in AI technology, which could improve customer engagement and sales. This strategic expansion is likely to positively impact Amazon's stock price as it enhances its competitive edge in the AI space.
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