Comscore And FreeWheel Partner To Further Enhance Privacy-Resilient CTV And Contextual Advertising
Portfolio Pulse from Benzinga Newsdesk
Comscore's Proximic division partners with FreeWheel to enhance privacy-resilient CTV and contextual advertising, offering ID-free audience targeting solutions.

August 26, 2024 | 12:39 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Comscore's Proximic division partners with FreeWheel to enhance privacy-resilient CTV and contextual advertising, offering ID-free audience targeting solutions.
The partnership with FreeWheel positions Comscore's Proximic division as a leader in privacy-resilient CTV advertising, potentially increasing demand for its solutions and positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90