Ikea Takes On eBay And Craigslist With New Secondhand Furniture Marketplace
Portfolio Pulse from Benzinga Neuro
Ikea is launching 'Ikea Preowned,' a peer-to-peer marketplace for secondhand furniture, to compete with platforms like eBay and Craigslist. The trial will start in Madrid and Oslo, with plans for global expansion. This move aligns with Ikea's shift towards digital and city-center retailing.
August 26, 2024 | 12:14 pm
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Ikea's new secondhand furniture marketplace, 'Ikea Preowned,' poses direct competition to eBay's platform, potentially impacting eBay's market share in the secondhand goods sector.
Ikea's entry into the secondhand market with a dedicated platform could attract users from eBay, impacting eBay's market share. The trial in major cities indicates serious intent for global expansion.
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