Mark Zuckerberg's Twitter-Clone Threads Explores Ad Integration, But Company Says 'There Is No Immediate Timeline For Monetization' Yet
Portfolio Pulse from Ananya Gairola
Meta Platforms Inc.'s social media platform Threads is exploring ad integration but has no immediate plans for monetization. Despite findings of potential ad testing, Meta confirms no current ad tests or timeline for monetization.
August 23, 2024 | 8:55 am
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Meta Platforms Inc. is exploring ad integration for its social media platform Threads, but there are no immediate plans for monetization. This aligns with CEO Mark Zuckerberg's long-term strategy for scaling new products.
The news indicates that while Meta is exploring ad integration for Threads, there is no immediate impact on revenue as monetization is not planned soon. This suggests a neutral short-term impact on stock price, aligning with Zuckerberg's long-term growth strategy.
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