Reuters Reports Disney, Reliance Offer New Concessions To India Antitrust Body For $8.5B Media Merger Approval; Disney, Reliance Unwilling To Sell Cricket Broadcast Rights, But Go Easy On Ad Rates
Portfolio Pulse from Benzinga Newsdesk
Disney and Reliance have proposed new concessions to India's antitrust body to gain approval for their $8.5 billion media merger. While they are unwilling to sell cricket broadcast rights, they are open to adjusting advertising rates.
August 22, 2024 | 11:57 am
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Disney is negotiating with India's antitrust body to approve its $8.5 billion media merger with Reliance. They are not selling cricket broadcast rights but may adjust ad rates.
Disney's willingness to adjust ad rates while retaining cricket broadcast rights suggests a strategic move to gain regulatory approval without losing valuable assets. This could positively impact Disney's stock as it shows flexibility and commitment to the merger.
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