Crocs shares are trading higher after the company announced that actress Sydney Sweeney will be its global spokesperson for its HEYDUDE footwear brand. The stock may have initially gained after Target reported Q2 financial results.
Portfolio Pulse from Benzinga Newsdesk
Crocs shares rose following the announcement that actress Sydney Sweeney will be the global spokesperson for its HEYDUDE footwear brand. The stock also saw gains after Target's Q2 financial results.
August 21, 2024 | 2:39 pm
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Crocs shares increased after announcing Sydney Sweeney as the global spokesperson for its HEYDUDE brand, potentially boosting brand visibility and sales.
The appointment of a popular actress as a global spokesperson is likely to enhance brand visibility and attract a younger audience, potentially increasing sales. This positive marketing move is reflected in the stock's upward movement.
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