Crocs' HEYDUDE Announces Sydney Sweeney As Their Global Spokesperson
Portfolio Pulse from Benzinga Newsdesk
HEYDUDE, a footwear brand owned by Crocs, has announced a global partnership with actress Sydney Sweeney as their spokesperson. The campaign focuses on comfort and confidence, aiming to create a movement of 'Dudes'.
August 21, 2024 | 2:34 pm
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Crocs' brand HEYDUDE has partnered with Sydney Sweeney as their global spokesperson, launching a new campaign to boost brand visibility and appeal.
The partnership with a high-profile celebrity like Sydney Sweeney is likely to increase brand visibility and appeal, potentially driving sales and positively impacting Crocs' stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80