Sirius XM shares are trading higher after the company on Tuesday announced it signed a multi-year agreement with Alex Cooper for exclusive rights to the "Call Her Daddy" podcast.
Portfolio Pulse from Benzinga Newsdesk
Sirius XM shares rose following the announcement of a multi-year agreement with Alex Cooper for exclusive rights to the 'Call Her Daddy' podcast.
August 21, 2024 | 12:44 pm
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POSITIVE IMPACT
Sirius XM's stock price increased after securing a multi-year exclusive deal with Alex Cooper for the 'Call Her Daddy' podcast, indicating positive market reception.
The exclusive rights to a popular podcast like 'Call Her Daddy' can attract more subscribers and listeners to Sirius XM, potentially boosting revenue and market presence. The positive stock movement reflects investor optimism about this strategic content acquisition.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100