EXCLUSIVE: La Rosa Expands Puerto Rico Footprint With Acquisition Of Twelfth Franchisee, Unveils Multi-Level Revenue Plan
Portfolio Pulse from Akanksha Bakshi
La Rosa Holdings Corp. (NASDAQ:LRHC) has acquired its Carolina, Puerto Rico-based franchisee, BF Prime LLC, as part of its expansion strategy. The acquisition introduces a new revenue model in Puerto Rico, with expectations of significant growth in the real estate market. La Rosa aims for $100 million in annualized revenue by 2024, with profitability projected for 2025. Despite these developments, LRHC shares fell by 4.76% premarket.

August 21, 2024 | 12:15 pm
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La Rosa Holdings Corp. acquired BF Prime LLC in Puerto Rico, aligning with its expansion strategy and introducing a new revenue model. The company aims for significant revenue growth by 2024, but shares fell 4.76% premarket.
The acquisition of BF Prime LLC is a strategic move for La Rosa Holdings, aiming to capitalize on the growing Puerto Rican real estate market. However, the immediate market reaction was negative, with shares dropping 4.76% premarket, possibly due to investor concerns about the undisclosed financial terms or the execution risk of the new revenue model.
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