Nexxen Partners With The Trade Desk To Deliver Exclusive ACR Data For Enhanced Cross-Channel Advertising
Portfolio Pulse from Benzinga Newsdesk
Nexxen has partnered with The Trade Desk to provide exclusive Automatic Content Recognition (ACR) data, enhancing cross-channel advertising capabilities. This collaboration aims to improve advertising precision and effectiveness.
August 21, 2024 | 6:45 am
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POSITIVE IMPACT
Nexxen's partnership with The Trade Desk to provide exclusive ACR data is likely to enhance its advertising services, potentially increasing its market competitiveness and attractiveness to advertisers.
The partnership with The Trade Desk allows Nexxen to offer exclusive ACR data, which can significantly enhance the precision and effectiveness of cross-channel advertising. This could lead to increased demand for Nexxen's services, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
The Trade Desk's collaboration with Nexxen to access exclusive ACR data could enhance its advertising platform's capabilities, potentially attracting more advertisers and increasing revenue.
By partnering with Nexxen, The Trade Desk gains access to exclusive ACR data, which can improve its advertising platform's precision and effectiveness. This could attract more advertisers to The Trade Desk, potentially boosting its revenue and stock price.
CONFIDENCE 85
IMPORTANCE 65
RELEVANCE 70