Why Are Sirius XM Shares On The Rise Today?
Portfolio Pulse from Vaishali Prayag
Sirius XM Holdings Inc. shares rose after announcing a multi-year agreement with Alex Cooper for exclusive rights to her podcast 'Call Her Daddy' and other shows. The deal includes global ad sales rights and new content debuting in 2025, potentially boosting listeners and advertisers.
August 20, 2024 | 7:48 pm
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Sirius XM's shares increased due to a new multi-year agreement with Alex Cooper, granting exclusive rights to her podcast and others. This deal is expected to enhance Sirius XM's content offering and attract more listeners and advertisers.
The agreement with Alex Cooper provides Sirius XM with exclusive rights to popular podcasts, which is likely to attract more listeners and advertisers. This strategic move is expected to positively impact Sirius XM's revenue and market position, leading to a rise in share price.
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