Spotify Boasts 395% Surge In Anime Music Streams, Teams Up With Crunchyroll
Portfolio Pulse from Franca Quarneti
Spotify has reported a 395% increase in anime music streams since 2021 and has partnered with Crunchyroll to enhance its Anime hub. This collaboration aims to capitalize on the growing interest in anime music, with Crunchyroll providing curated playlists and a podcast. The anime industry is experiencing significant growth, both globally and in Japan.

August 20, 2024 | 6:32 pm
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POSITIVE IMPACT
Sony, which owns Crunchyroll, stands to benefit from the increased exposure and collaboration with Spotify, potentially enhancing its position in the anime and music sectors.
Sony's ownership of Crunchyroll and its collaboration with Spotify could enhance its influence in the growing anime and music markets, potentially leading to increased revenue and market share.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Spotify has seen a 395% increase in anime music streams and partnered with Crunchyroll to enhance its Anime hub, potentially boosting user engagement and revenue.
The significant increase in anime music streams and the partnership with Crunchyroll are likely to enhance Spotify's user engagement and attract more subscribers, positively impacting its revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90