Sirius XM shares are trading higher after the company announced it signed a multi-year agreement with Alex Cooper for exclusive rights to the "Call Her Daddy" podcast.
Portfolio Pulse from Benzinga Newsdesk
Sirius XM shares rose following a multi-year agreement with Alex Cooper for exclusive rights to the 'Call Her Daddy' podcast.
August 20, 2024 | 2:54 pm
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POSITIVE IMPACT
Sirius XM's stock price increased after announcing a multi-year exclusive agreement with Alex Cooper for the 'Call Her Daddy' podcast, indicating positive market reception.
The exclusive agreement with a popular podcast is likely to attract more subscribers and listeners, boosting Sirius XM's content offering and potentially increasing revenue, leading to a positive short-term impact on the stock price.
CONFIDENCE 95
IMPORTANCE 80
RELEVANCE 90