Jeff Bezos Brother Launches New VC Firm, Invests In Kylie Jenner Spirits Company
Portfolio Pulse from Chris Katje
Mark Bezos, brother of Amazon founder Jeff Bezos, has launched a new venture capital firm, HIPstr, with David Moross. The firm has raised $100 million and invested in six companies, including Kylie Jenner's spirits company, Sprinter. HIPstr focuses on early-stage consumer growth and technology enablement companies.
August 19, 2024 | 10:34 pm
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NEUTRAL IMPACT
HIPstr's investment in Sprinter, a company linked to Kylie Jenner, could impact Coty Inc. as Jenner previously sold a stake in Kylie Cosmetics to Coty. This new venture may influence market perceptions of Coty's association with Jenner.
Coty Inc. has a business relationship with Kylie Jenner through Kylie Cosmetics. HIPstr's investment in another Jenner venture, Sprinter, could affect market perceptions of Coty's brand association with Jenner, but the direct financial impact is unclear.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50