'Harley-davidson Changes Dei Policy Following Activist Pressure; The Motorcycle Maker Said It Would No Longer Participate In A Scoring System Related To LGBTQ+ Inclusion Among Other Changes' - WSJ
Portfolio Pulse from Benzinga Newsdesk
Harley-Davidson has revised its diversity, equity, and inclusion (DEI) policy following pressure from conservative activists. The company will no longer participate in the Human Rights Campaign's LGBTQ+ inclusion scoring system and will review its sponsorships, focusing on its core riding community. Additionally, it will not set spending goals for minority or women-owned suppliers.
August 19, 2024 | 8:39 pm
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Harley-Davidson has changed its DEI policy, ceasing participation in LGBTQ+ scoring and reviewing sponsorships, following activist pressure.
The changes in DEI policy could have mixed impacts. While it may appease certain activist groups, it could also lead to backlash from others who value inclusivity. The focus on the core riding community might stabilize its customer base, but the overall short-term stock impact is uncertain.
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