Epic Games Mobile Store Goes Live In Europe, CEO Says Apple 'Had To Be Challenged'
Portfolio Pulse from Franca Quarneti
Epic Games has launched its mobile store in Europe, intensifying its ongoing conflict with Apple Inc. (NASDAQ:AAPL) and Alphabet Inc. (NASDAQ:GOOGL). The store, now live on Android globally and on iPhones in mainland Europe, follows years of legal disputes. Epic's CEO Tim Sweeney criticized Apple's app store fees and policies, which he claims penalize developers. The European Union's Digital Markets Act has facilitated this launch, but challenges remain. Epic aims for 100 million new installs by year-end and is working to attract third-party developers.
August 16, 2024 | 6:32 pm
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Epic Games' launch of its mobile store in Europe challenges Apple's app store dominance. CEO Tim Sweeney criticizes Apple's fees and policies, which he claims penalize developers. The European Union's Digital Markets Act has facilitated this launch, but significant barriers remain.
The launch of Epic Games' mobile store in Europe directly challenges Apple's app store policies and fees, which could negatively impact Apple's revenue from app store commissions. The European Union's Digital Markets Act has facilitated this launch, but significant barriers remain.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
NEGATIVE IMPACT
Epic Games' mobile store launch also challenges Google's app store policies. Although the store is live on Android globally, Epic's CEO Tim Sweeney has criticized the app store landscape, which includes Google's policies.
The launch of Epic Games' mobile store on Android globally challenges Google's app store policies. Although the impact may be less direct compared to Apple, it still poses a competitive threat to Google's app store revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70