Estee Lauder Companies Says Lab Series Launches In The U.S. Amazon Premium Beauty Store
Portfolio Pulse from Benzinga Newsdesk
Estee Lauder Companies' Lab Series brand has launched in the U.S. Amazon Premium Beauty Store, offering broader access to its men's skincare products. Prime members benefit from fast, free shipping, and customers can access educational content and personalized skincare solutions.

August 16, 2024 | 10:08 am
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Estee Lauder Companies' Lab Series brand has launched in the U.S. Amazon Premium Beauty Store, providing broader access to its men's skincare products. This move is likely to increase sales and brand visibility.
The launch of Lab Series in the U.S. Amazon Premium Beauty Store will likely increase Estee Lauder's sales and brand visibility due to Amazon's vast customer base and the added benefit of fast, free shipping for Prime members.
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