Comcast Stock To Win Gold Medal? 2024 Summer Olympics Viewership Up 82% From 2020 Olympics
Portfolio Pulse from Chris Katje
Comcast Corporation (NASDAQ:CMCSA) saw a significant boost in viewership and advertising revenue from its exclusive coverage of the 2024 Summer Olympics. The event attracted 30.6 million U.S. viewers, up 82% from the 2020 Olympics, and generated record-breaking streaming and advertising results. This strong performance is expected to positively impact Comcast's third-quarter financials.
August 13, 2024 | 2:36 pm
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Comcast Corporation experienced a significant increase in viewership and advertising revenue from the 2024 Summer Olympics, which is expected to positively impact its third-quarter financials.
The 2024 Summer Olympics coverage led to a substantial increase in viewership and advertising revenue for Comcast. The company reported record-breaking streaming numbers and the highest advertising revenue from an Olympics in its history. This strong performance is likely to positively impact Comcast's third-quarter financials, making the stock more attractive in the short term.
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