Instacart Expands Advertising Offerings In Canada With Launch Of Display Ad Formats, Enhancing CPG Brand Engagement; New Capabilities Include Display Ads, Shoppable Display And Video Ads, Customizable Shoppable Pages, And Objective-Based Buying In Ads Manager
Portfolio Pulse from Benzinga Newsdesk
Instacart has expanded its advertising offerings in Canada by launching new display ad formats. These include display ads, shoppable display and video ads, customizable shoppable pages, and objective-based buying in Ads Manager. This move aims to enhance CPG brand engagement.
August 13, 2024 | 1:08 pm
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Instacart has introduced new advertising formats in Canada, including display ads, shoppable display and video ads, customizable shoppable pages, and objective-based buying in Ads Manager. This expansion is expected to enhance CPG brand engagement.
The introduction of new advertising formats in Canada is likely to attract more CPG brands to Instacart's platform, potentially increasing revenue from advertising. This positive development is expected to have a favorable short-term impact on Instacart's stock price.
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