Meta's Policy Shift Takes A Toll On Instagram Engagement: Report
Portfolio Pulse from Anusuya Lahiri
Meta Platforms, Inc. (NASDAQ:META) has experienced a significant decline in Instagram engagement due to a policy shift on political content control. This has led to a 65% drop in viewership for notable accounts. Despite this, Meta's stock has gained 69% in the last 12 months. Investors can gain exposure to Meta through ETFs like iShares S&P 500 Growth ETF (NYSE:IVW) and iShares Russell 1000 Growth ETF (NYSE:IWF).

August 13, 2024 | 12:47 pm
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Meta Platforms, Inc. has seen a 65% drop in Instagram engagement due to a policy shift on political content control. Despite this, the stock has gained 69% in the last 12 months.
The significant drop in Instagram engagement could negatively impact Meta's user growth and ad revenue in the short term. However, the stock's strong performance over the last year may cushion the impact.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Investors can gain exposure to Meta Platforms through the iShares S&P 500 Growth ETF (IVW), which includes META as a component.
IVW includes META as a component, so any impact on Meta will indirectly affect IVW. However, the diversified nature of the ETF mitigates the impact.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Investors can gain exposure to Meta Platforms through the iShares Russell 1000 Growth ETF (IWF), which includes META as a component.
IWF includes META as a component, so any impact on Meta will indirectly affect IWF. However, the diversified nature of the ETF mitigates the impact.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50