Disney Characters Join Fortnite In Latest Collaboration With Epic Games
Portfolio Pulse from Franca Quarneti
Epic Games is collaborating with The Walt Disney Company (NYSE:DIS) to introduce characters from Star Wars, Marvel, and Pixar into Fortnite. This collaboration, announced at the Disney Experiences Showcase during D23 2024, will start on August 12 and continue with the launch of Chapter 5 Season 4: 'Absolute Doom' on August 16. The update follows Disney's $1.5 billion stake in Epic Games acquired in March.
August 12, 2024 | 7:26 pm
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Disney's collaboration with Epic Games to introduce characters from Star Wars, Marvel, and Pixar into Fortnite is expected to boost engagement and revenue. This follows Disney's $1.5 billion stake in Epic Games.
The introduction of popular Disney characters into Fortnite is likely to increase player engagement and in-game purchases, positively impacting Disney's revenue. This collaboration also follows Disney's significant investment in Epic Games, indicating a strategic move to leverage popular gaming platforms.
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