'TikTok Comes For Messaging Apps With The Addition Of Group Chats' - TechCrunch
Portfolio Pulse from Benzinga Newsdesk
TikTok is adding group chats to its platform, allowing users to create and join group chats with up to 32 people. This move positions TikTok as a competitor to popular messaging services like Meta's WhatsApp and Apple's Messages. The feature includes safety measures for teens and the ability to create custom stickers in DMs.
August 12, 2024 | 6:04 pm
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NEGATIVE IMPACT
TikTok's new group chat feature competes with Apple's Messages, potentially affecting user engagement on Apple's messaging platform.
The addition of group chats on TikTok could lead to a shift in user engagement away from Apple's Messages, impacting the platform's usage.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
TikTok's introduction of group chats directly challenges Meta's WhatsApp, potentially impacting user engagement and market share.
TikTok's new group chat feature competes directly with WhatsApp, which could lead to a decrease in user engagement and market share for Meta's messaging service.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90