Most Subscribers Will Drop Streaming Service Over 5% Price Increase, Poll Reveals
Portfolio Pulse from Michael Juliano
A Benzinga poll reveals that most subscribers would cancel streaming services over a 5% price increase. Netflix is the least likely to be canceled, while HBO Max is the most likely. Disney+ is increasing its price, leading to potential cancellations.
August 12, 2024 | 2:36 pm
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NEGATIVE IMPACT
Charter Communication's Spectrum is among the streaming services most likely to be canceled in response to a price increase.
The poll indicates that Spectrum is among the services that subscribers are most likely to cancel if prices increase.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Disney+ is increasing its monthly price, leading to potential cancellations as 37% of respondents plan to cancel due to the price hike.
The price increase for Disney+ is likely to lead to significant subscriber loss, as indicated by the poll results.
CONFIDENCE 95
IMPORTANCE 80
RELEVANCE 90
NEGATIVE IMPACT
Fox Corporation's Tubi is among the streaming services most likely to be canceled in response to a price increase.
The poll indicates that Tubi is among the services that subscribers are most likely to cancel if prices increase.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
YouTube, owned by Alphabet Inc., is among the streaming services most likely to be canceled in response to a price increase.
The poll indicates that YouTube is among the services that subscribers are most likely to cancel if prices increase.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Paramount+, owned by Paramount Group Inc., is among the streaming services most likely to be canceled in response to a price increase.
The poll indicates that Paramount+ is among the services that subscribers are most likely to cancel if prices increase.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Spotify is among the streaming services most likely to be canceled in response to a price increase.
The poll indicates that Spotify is among the services that subscribers are most likely to cancel if prices increase.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
HBO Max, owned by Warner Bros. Discovery, is the most likely to be canceled if prices increase, according to a Benzinga poll.
The poll suggests that HBO Max has low customer loyalty, making it vulnerable to subscriber loss if prices increase.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Netflix is the least likely streaming service to be canceled despite a price increase, according to a Benzinga poll.
The poll indicates strong customer loyalty to Netflix, suggesting that a price increase may not significantly impact its subscriber base.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80