Perplexity AI's Revenue, Usage Skyrocket As It Enters Into Advertising
Portfolio Pulse from Michael Juliano
Perplexity AI's revenue and usage have surged by 700% since the start of the year, driven by a $250 million funding round. The company is transitioning from a subscription-based model to an advertising model to compete with Google. Investors include Nvidia, Jeff Bezos, and others. The company has faced plagiarism allegations but has made changes to address them.
August 09, 2024 | 6:18 pm
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POSITIVE IMPACT
Nvidia's investment in Perplexity AI could benefit from the startup's rapid growth and shift to an advertising model.
Nvidia, as an investor in Perplexity AI, stands to benefit from the startup's rapid growth and new revenue streams from advertising.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Perplexity AI's shift to an advertising model poses a competitive threat to Google's search ad business.
Perplexity AI's transition to an advertising model directly targets Google's core business of search ads, potentially impacting Google's market share and revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Perplexity AI's shift to an advertising model poses a competitive threat to Google's search ad business.
Perplexity AI's transition to an advertising model directly targets Google's core business of search ads, potentially impacting Google's market share and revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80